Not born here

- December 13, 2013

Sometimes we struggle with labels like: immigrant, emigrant, expat, tourist, student or even 'transient'.

This is another way of thinking about this:

If you are are a marketeer, understand this 'other' part of your market.

220 million 'not born here' in the world, the 5th largest nation in the world. This is not a niche...


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